A Summary of Portrait of a Priestess Women and Ritual in Ancient Greece

Physics of Tsunamis Essay examples - 1377 Words

Physics of Tsunamis This paper will discuss the physics and warning systems of tsunamis, a destructive wave force that researchers have been studying for many years. Tsunamis are different than tides or surface waves because undersea earthquakes, instead of winds or the gravitational pull of the moon or sun, generate them. They can reach speeds of up to 700 kilometers per hour but can be undetected until they reach shallow water, then unexpectedly arise as deadly waves. Tsunamis evolve from three physical processes, which are generation, propagation, and inundation of dry land. The propagation phase is the most understood, whereas generation and inundation are more difficult to model with computer simulations. Researchers apply a†¦show more content†¦The Japanese word tsunami translates literally as â€Å"harbor wave†, because a tsunami can speed silently and undetected across the ocean, then unexpectedly arise as destructively high waves in shallow coastal waters. Tsunamis have a very powerful, long reach. They can transport destructive energy from their source to coastlines thousands of kilometers away. Hawaii, because of its mid-ocean location, is especially vulnerable to tsunamis. Regardless of their origin, tsunamis evolve through three overlapping but distinct physical processes; generation by any force that disturbs the water column, propagation from deeper water near the source to shallow coastal areas, and inundation of dry land. Of these, the propagation phase is most understood, whereas generation and inundation are more difficult to model with computer simulations. Generation is the process by which a seafloor disturbance, such as movement along a fault, reshapes the sea surface into a tsunami. Direct measurements of the seafloor motion have never been available but modelers assume that the displacement is identical to that of the ocean floor. Researchers use an idealized model of the quake and assume the crustal plates slip past one another along a simple, rectangular plane inside the earth. Even then, predicting the tsunami’s initial height requires at least ten parameters that researchers must estimate, which is the reason that this first simulation frequency underestimates inundation,Show MoreRelated Physics of Tsunamis Essay960 Words   |  4 PagesTsunamis are waves, or series of waves, created by a disturbance in the ocean. Most of the time this disturbance is by an earthquake but can be from meteorites, landslides, or even explosions. They are sometimes known as tidal waves but this is a misnomer because tsunamis have nothing to do with tides. While tsunamis are feared particularly in light of the December 26th tsunami, the physics behind them is fascinating. One the largest tsunamis in recent history was the Cascadia tsunami in 1700Read MoreA Report On Marine Geophysicists1081 Words   |  5 Pagesgeophysicists is the peculiarity of tsunamis that impel such extensive danger. After 2004, a 9.1 earthquake induced the Indian Tsunami that killed more than 250,000 people and left a million others affected in one day, people started to observe the amount of destruction caused by tsunamis (Helal Mehanna, 2008, p.787). The disaster was of such a magnitude that now has educated most people about the subject. The idea of it being a usual wave began to seem unlikely. Tsunamis are provoked by different phenomenaRead MoreMonetary Policy And Housing Markets Essay959 Words   |  4 Pagesperiod than actually occurred†¦ thus indirectly the Fed’s interest rate policies contributed to the housing bubble.† The effects of monetary policy played in the housing market development was significant that it sent tsunami waves across the U.S housing market. Like the laws gravity in physics states an object that goes up must come down, the financial market also relates to that theory as the market goes through ups and downs during the fiscal years. U.S was going through a recession in 2006 era and thenRead MoreAnalysis : Falling Celestial Bodies : Asteroid Trajectory And Impact Duration 4 Weeks1480 Words   |  6 PagesTHIS FORM WITH FINAL ASSESSMENT Student Identification: Grade 11 SUBJECT DETAILS SUBJECT Physics Year 2015 TEACHER Term 2 UNIT TITLE â€Å"Falling† Celestial Bodies: Asteroid Trajectory and Impact Duration 4 weeks General Assessment Information This is an individual, non-experimental research based assessment item. Students may however, work collaborativelyRead MorePersonal Statement753 Words   |  4 Pagesconsidered these people my journalism professors, and worked with them to develop the skills I still use to translate research and scientiï ¬ c news for my audiences. Because of my bachelor’s degree in physics, my main focus was on space science, though I also reported on major events such as the Indonesian tsunami and the 2005 Kashmir earthquake. On a more ongoing basis, I researched, designed, and presented a wide variety of programs on many topics, such as the This Week In Space Science live/multimediaRead MoreRogue Waves2080 Words   |  9 Pagesdescribe these troughs as riding a down elevator. Further, rogue waves differ from tsunamis and tidal waves in that the latter are both extremely rare instances which are caused by an earthquake, volcanic eruptions, or landslide which displaces a large volume of water, thus creating a single large wave whereas rogue waves are more of a more regular and fundamental property of the sea (BBC par. 8; McDonald A21). Moreover, tsunamis are relatively small waves in height but long in length whereas rogue wavesRead MoreBoston Molasses Disaster855 Words   |  3 PagesOn the fateful January day in 1919, a sound described as machine gun fire was heard, and a fifteen foot wave came crashing through the street at thirty five miles an hour, killing dozens and injuring hundreds more. Many scientists point out that a tsunami that size would not have caused such devastating effects, due to molasses being a non-Newtonian fluid. Depending on how the molasses is made, it can have 5,000 to 10,000 times the viscosity of water. Swimming through the substance is nearly impossibleRead MoreTides1740 Words   |  7 Pagesphenomenal Fundy Tides, which overpower the rivers flowing into the Bay of Fundy and reverse their direction two times a day. Extraordinary tides occur when the tidal wave length is two to four times the length of the Bay. By virtue of blind luck or physics, the tide is amplified into a standing wave, like water sloshing in a bathtub. For a breaking wave to form, the surging tide must meet an obstacle. When the ocean meets the river going in the opposite direction, the sea hesitates, piles up behindRead MoreDisasters Caused By Natural Disasters1175 Words   |  5 Pagesbe classified as either a human caused disaster which basically involves the negligence or irresponsibility of one single person or a group of people, or natural caused disasters. Natural disas ters may happen due to volcanic eruption, earthquakes, tsunamis, etc. and many other causes. Sometimes disaster can also be intertwined between both human caused and natural disasters. In this essay we are going to talk about some of the most famous engineering disaster which has an intertwined fate with naturalRead MoreAnne: Armageddon Reaction Paper1265 Words   |  6 Pagesserious. Not so. The best description of Armageddon is an action-adventure film sprinkled with comedy. Every effort is made to excite and entertain. No effort is made to educate or inform. Scientific accuracy is tossed out the window. The laws of physics are continually violated in order to maximize the drama. What happened to the good old movie classics that tried to teach us something about life?   Ã‚  Ã‚  Ã‚  Ã‚  It is amazing that the asteroid is able days in advance to send warning signals consisting of

Hills Like White Elephants Essay Free Essays

In the story â€Å"Hills like White Elephants† the vague dialogue conveys an allusive tone, in order to be represented correctly the author puts more emphasis in the character’s interaction with the setting. The setting is at a stopping point before their final destination. The dialogue mainly transpires throughout between the Girl and the American. We will write a custom essay sample on Hills Like White Elephants Essay or any similar topic only for you Order Now This story is based around a vague dialogue, but is filled with the observations of the setting in order to express the pressure, significance, and opinions upon the subject at hand. In order grasp these messages, the reader interprets through the vivid imagery that is depicted by the author. The style of writing conveys this picture with an intended amount of clarity to leave the rest up to the reader to elucidate. This clarification is necessary in order for the reader to truly grasp the decision at hand and the weight of it as well. A metaphorical aspect of the setting is the â€Å"Elephant in the Room [2]†. This implies that there is a subject that no one truly wants to discuss, and is left there to fester within the subconscious of these two characters until they have finally reached their decision. Another extended metaphor throughout the story is â€Å"†¦Like White Elephants†. This symbol can be interpreted as a great gift given to a person, but it is also a heavy burden that most would not desire. At this time they are having the discussion on whether or not to have an â€Å"Operation†. There are four main aspects of the setting that reflect upon the tone. The first are the hills mentioned in the beginning of the story. The second is the isolation between the two characters within the train station, and this is mainly because of it’s opposition to the tone, The first part of the setting that is mentioned is the hills along the Ebro Valley that from their perspective has no shade or trees. The absence of shade represents the blatant manner of how the American goes about convincing the girl in this story. Over and over again he promises happiness if she agrees. The trees represent life she is considering having. The absence of shade also shows why there is an absence of trees. As the â€Å"sun† overwhelms the â€Å"trees† they start to wither away. For example, later in the story as another form of persuasion he says â€Å"I don’t want you to do it if you feel that way [1]† in order to coax her in to making the decision he wishes for without making it seem that he had any influence with it. This displays the American’s true intention to rid Jig and himself of the baby. The lack of shade may also symbolize the lack of thought the girl goes through for the American’s suggestions. For example, the girl does not speak Spanish and therefore relies on him in order to get her a drink, and after that she also asks him if a drink is good with water claiming that she couldn’t decide this on her own. Her dependency on the American in these situations indicates how reliant she is on him. This is an example of why she is so incapable of making such heavy decision. The second significant aspect of the setting is the Train station. The statement â€Å"the station was between two lines of rails in the sun. [3]† this has two significant observations. The first is the fact that the station is between two lines. This means that the conversation and the two’s relationship is at a â€Å"Stop† or a crossroad. At this point they are to make an important decision about whether or not to keep the baby. In this story you’ll notice the dialogue of the girl sounds somewhat ambivalent due to the way her decision sways back and forth. This is a prime example of why. What she sees on that side ultimately depicts the choice she is about to make. For example; in the story the reader may notice that there are â€Å"no trees† along the hillside. Later in the story the American is still busy trying to convince and then she gets up and she walks to the other side of the station she notices fields of prospering vegetation full of life alongside a flowing river whose viscosity emphasizes the idea of moving forward. These enticing promises from the American paired with the barren valley are dwarfed by the cornucopia of life seen within the field on the other. The juxtaposition between the two sides represents the heaviness of the choice on whether to give life or take it. The second tone-related characteristic of this station was the drinking between the American and the girl. As the girl and the American sat, she asked him what they should drink the American suggested alcohol. The beer was a way of escaping the serious discussion the two were trying to avoid. The alcohol was a method of getting around the â€Å"Elephant in the Room† with such dry small talk as â€Å"The beer is nice and cool [4]† or â€Å"They look like white elephants†¦.. I`ve never seen one†¦no you wouldn’t have [5]†. The girl points out that this routine of â€Å"look at thing and try new drinks? [6]†has grown tiring. This is the first change in her mood that is noticed, but after this small inquiry she recedes into her submissive nature continues this throughout most of the story. The third aspect of the setting that expresses the allusive tone is the juxtaposition between the two sides of the valley. This is another example of the reader relying on the setting in order to understand the representation of the tone. One of the sides features long white hills that resemble white elephants and are without shade or any trees. White Elephants are a symbol of burden, which anyone would normally abhor from. This mainly represents the American’s view on how this pregnancy will affect the two of them and how they’ll live. He states â€Å"We`ll be fine afterwards [7]† and â€Å"That’s the only thing that bothers us. [8]† in order to convince her about the positive things that will come out of this operation. The girl later retracts the statement about the hills looking like white elephants but states â€Å"They’re lovely hills†¦.. They don’t really look like white elephants. I just meant the coloring through the trees. 9]†. This portrays a sudden change within the girl; from being very submissive to what the American suggests (Reason why she sees the hills without trees and lifeless) to questioning the reason for avoiding the true matters at hand (Reason she now sees flaws in his logic and starts form optimistic views about how the baby should not hav e an effect on how their relationship functions. ). The trees on this side of the station ultimately resemble the life she can hope for, but the other side of the station represents a promise of homogenous happiness. This side is showcases the joys of not having to worry about the â€Å"One thing that makes unhappy†. The fields of grain and the river appeared to represent the progress that the American promised. While the girl stares into this auspicious land a cloud’s shadow is cast upon it. This shadow foretells the future that land that would prosper will have the shadow’s influence over, meaning the American will most likely take over her will and rid her of independent thought. Moreover there have already been examples of her relying on him for the simple decisions, and taking his desires as a primary concern instead of her own. The fourth aspect setting that reflects the allusive tone is the train. This part of the story conveys a sense of pressure to the story since it occurs within a time period of 40 minutes. Also since this in an unpopulated train station the sense of isolation also has an effect on the characters. This sense of isolation forces them to face the â€Å"Elephant in the Room† no matter how much they want and they must face it within the time frame. In order to avoid â€Å"talking with her† or communication between each other he speaks to her as if his attention was omewhere else. This explains why the American’s compelling reasoning is being heard over and over again. It’s mainly because he wants her to see his view and submit to his â€Å"Suggestion†. Once his suggestions fail he entices her with promises of affluence in the future by showing her the land and saying all this could be ours. The girl once again falls under the pressure of the time frame sh e has to make the choice and looking for relationship security, but after her acceptance of this the American perseveres with his insistence. In response the asks for silence or otherwise she’ll scream, this symbolizes the need for seclusion in order to steal away from the constant battering and pressure of another’s thoughts. The Woman then comes out with more alcohol in order to break the tension, also adds more pressure by saying â€Å"The train comes in five minutes. [10]†. Instead of reiterating his last point he decides to take the heavy bags to the other side of the station, and when he comes back he decides to sit at the bar instead of the table with the Girl. He asks her if she felt better now and she replies with â€Å"I feel fine†¦. There’s nothing wrong with me. I feel fine. [11]† This tells us that she has resolved the issue by herself and is ready to continue with what she desires. In conclusion, we see that the different parts of the setting portray different methods of expressing their decision due to the lack of direct dialogue. Through things such as scenery like the hills; the change in how she sees them represent how her forms and has changed from when the story started. It has also been depicted through how the different sides of the train station juxtapose one another. On one side prosperity and promising futures are seen, but on the other side the desolate, dry, and lifeless hills promise nothing but a lack of progression. Another way the train station represents the tone is the change in what the girl sees alongside the hill as she abjures her previous statement and restates the hills no longer seem like white elephants but only appear that way through the trees. This change in viewpoint shows how she is starting to no longer lean on the opinion of the American and form one of her own. This retraction of her statement also means that she no longer sees this birth as the burden or the â€Å"Only thing that makes us unhappy† anymore. And lastly the inclusion of a timeframe increase the amount of weight that is felt within the decision making process. The train shows why the American is trying to be overly-persuasive in this conversation in order to convince her to go through with the operation. Overall, Ernest Hemingway expresses the majority of the decision through the characteristics of the setting and how the characters are willing, unwilling, or unable to interact with one another. 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Marketing strategies of Coca-Cola Amatil †MyAssignmenthelp.com

Question: Discuss about the Marketing strategies of Coca-Cola Amatil. Answer: Coca-Cola Amatil is well known company in the food and beverage industry. The company is doing well in the operating market and adopting new and innovative strategies to stay competitive in the market. In current time, company is operating in six countries i.e. Australia, New Zealand, Indonesia, Fiji, South Korea and New Guinea and now it is seeking to expand the business in more countries. The objectives and competencies of the company is described below. Mission, vision and core competencies Mission There are many challenges in the food and beverage industry and company has to deal with them. The competition is increasing with the new strategies that are threatening Coca-Cola Amatil. The mission of the company is to flourish the business continuously over the next ten years and beyond. Further, the company is focused on understanding the trends of the market that will shape the business in future (Coca-Cola Amatil, 2017). Vision Vision of the company is to serve as the framework and guide every aspect of the business to achieve sustainable quality growth. Company focuses on these areas: People- Become a great place where people can work and get inspired to be the best they can be. Portfolio- Being the company with the portfolio of the quality beverages brands to satisfy the desires and needs of people. Partners- Working with the winning network of the suppliers and consumers and creating mutual values for them Objectives The business objective of Coca-Cola Amatil is to be the leading beverage company among the customers. In current time, to achieve this goal the company is focused on small level of innovations, public images, safety messages and high level of promotional techniques for achieving customer satisfaction. Strategies The strategic goals for Coca-Cola Amatil are set for only three years and after three years; the company changes its strategies for effective business operations. The strategic objectives are set by topmanagement of the company. Annual meeting by themanagement is also conducted by to have a review of the strategy to ensure that they are moving in the right direction (Baines, Fill Page, 2011). The successful past strategies of the company is as follows: Providing quality products to the valuable customers to stay competitive in the market, Selecting and retaining the professional people in the business, Building outstanding corporate image among the customers by on time delivery of products, Satisfying the customers by providing extra ordinary services and excellent services, and Providing complete operational and tactical support to the employees as well as customers in the operating market (Lapersonne, 2013). Now, company is focused on some new strategies to establish its strong brand image in the market. Some of its strategies in the business activities are as follows: Growth strategy- The soft drink sector is too large and there is the strong competition in the market. So, Coca-Cola Amatil is trying to focus on other products rather than carbonated drink to be the market leader as customers are health conscious now. The company is now competing in non-carbonated energy drink to make strong presence in the soft drink market (Choi, 2015). Differentiation strategy- Company has adopted differentiation strategy to gain competitive advantage in various operating market. In some markets, company has adopted cost cutting strategy to get cost leadership over the competitors. Aim of the company to achieve high level of market share in the competitive market. Differentiation strategy is adopted by the company to analyze the preference of the customers in the beverage products (Cameron, 2014). Emergent strategy- To develop the business at the global level, company is targeting the customers from the different areas in the world having different products, brand name and popularity. With the bottling pattern, company is able to target the customers very closely such as grocery stores, movie theaters, street vendors, and convenience store. Company uses localized strategies to develop strong relationship with the potential customers. Controversies Controversies always negative impact on the business operations of the company. In 2014, Coca-Cola Amatil was affected by the controversy of fraud and money laundering. There were reports by the company about the suspicious activities regarding their vehicle fleet. The company works with Orix, specialized in themanagement of motor vehicle and other transport. Orix was used by the Coca-Cola Amatil to distribute the products with fleets of trucks. CEO of Orix was charged for $500,000 in corrupt commissions towards the employee of Coca-Cola. Along with this, executive was charged for the money laundering also. This criticism was raised by the stakeholders of the company as the first stakeholder was obviously the CEO charged (Ace, 2015). Next criticism was raised by the customers when company changed its products and introduced sugar free drinks for the customers. The company was criticized by the health conscious consumers and according to them the product is still containing sugar which is unhealthy for the customers who have diabetes, heart disease and some type of cancer. The customers criticized the soft drink products and stated that there is still high sugar in the product and it has no difference from the previous ones (Han, 2015). PESTEL analysis Political The CCA products have to deal with the regulations of FDA. So, the company must meet the obligations imposed by the government of country on the products. Along with this, change in the laws and regulations may affect the product distribution of the company. Taxes, changes in labor laws and internal marketing of the company can affect Coca-Cola Amatil in this way. Economic The products of Coca-Cola Amatil are distributed in many countries. Each country has different taste, customs, cultures, preferences and desires. So, the company has to change and update its products according to the customers by creating new tastes and flavors in it. They have around $80 plus billion worth of equity in the business and majority of the income of the company is from various countries. Customers are looking for the healthy drinks so; Coca-Cola Amatil is putting maximum efforts in this direction. Social Coca-Cola Amatil is offering majority of the products in the cultured countries and trying to meet the demands of the customers. In some countries, it has created 30 alternative flavors to satisfy the customers. Customers are now very conscious for their health and they are seeking for sugar free drinks as these drinks are better for their health. So, the company needs to respond these requirements by creating healthy products (Hooley, Piercy Nicoulaud, 2012). Technological Technological factors i.e. machinery have helped the company in managing bottler and higher quantities. Coca-Cola Amatil has many factories with the top of the name machinery to ensure the fast delivery and quality of the products. Further, company is using social media technology to stay connected with the customers. Ecological Company is adhering to follow the environmental laws while manufacturing the products. If anything wrong in the production, it can impact in the distribution if the products or stop the production completely. Along with this, the company is affected by water accessibility as water is important for the production of soft drink. But climate change can impact the business operations. Legal There are some legal aspects affecting the business of Coca-Cola Amatil significantly. Legal factors include laws and regulations at the national and global level. The company has received all the rights applicable in the business operations. Each and every business process and product developments go under the patented process (Cadogan, 2012). SWOT analysis Strengths Although the company is known as British American company but it has now famous in al, over the world. CCA has owned the Coca-Cola bottling plant and has made a successful history in the business operations. Now, CCA is ruling at the soft drink business and has strong presence in various countries in which it is operating. By the innovative marketing strategies, the company is able cover large base of target customers. Further, due to its unique taste and successful marketing strategies, company has got competitive advantage over its competitors. Coca-Cola Amatil has unique deliverymanagement system to transport the products from the bottling plant to the place of purchase. One of core strength of the company is that it has just-in-time inventory system to forecast the required materials in the future (Balmer, 2012). Weakness One of the weaknesses of Coca-Cola Amatil is that the changing taste and preferences of the customers and the competitors are taking advantage in soft-drink market. the market is continuously changing and new products are being introduced by the competitors and that is increasing competition in the market. Opportunities For the company Coca-Cola Amatil, there are high growth opportunities in various countries. The company is currently operating in six countries i.e. Australia, New Zealand, Indonesia, Fiji, South Korea and New Guinea and there are opportunities for the company to expand the business in various new markets. Further, Coca-Cola Amatil has opportunity to improve its relationship with the Coca-Cola Company by using brand name to introduce new products. Introducing new products with the brand name would be very effective for the company to attract more and more customers (Sekar, M., Kalakumari. 2015). Threats One of the most serious threats for the company is growing terrorist threat. Terrorism has negative impact on the buying behavior of the customers. Along with this, government regulations always impact on the business activities of the company. Some ventures of the CCA have negative feedback in the market. Further, competitors are big threat for the company as the success of the competitors can be the cause of failure of a business. For example, if Pepsi gets 5% of increment in the soft drink market, then it would be loss of 5% for CCA (Kotler et al, 2012). For the effective leadership, there can be no alternative option to retain the employees to create a dynamic environment for the business operations. Coca-Cola Amatil is achieving effective leadership by developing clear and compelling vision along with the constantly communicating intentions. Alison Watkins is the Chief Executive officer of the Coca-Cola Amatil company. According to him, his role in the company is to create an environment of the success for the employees and motivate them to achieve the set objectives for the business. That is the true essence of leadership. For the Coca-Cola Amatil company, the business execution includes three core capabilities i.e. Commercial leadership- which includes all the strategic actions to attract the retail customers who sell the Coca-Cola brand every day in all over the world Consumer marketing- which develop the strong bond and emotional relationship with the customers and Franchise leadership- which includes the work with various bottling partners across the world for creating greater system alignment Core competencies Consumer marketing- In the Coca-Cola Amatil company, marketing investments are designed to improve the customer awareness and increase the customer preferences for the companys products. by the suppliers and distributors, company is able to create and implement effective strategies at the global and local level. Commercial leadership- The system of Coca-Cola Amatil includes millions of customers in all over the world. The company is focused on improving the value for the customers by providing quality beverage products in the market. Company tries to understand the needs and requirements of the customer weather customers are sophisticated in the developed market or they are kiosk owner in the growing market. Company ensures that customers get right products by the right promotional tools in the market (Shetty, 2011). Franchise leadership- The company is focused in improving its franchise leadership competencies by the shared values, aligned incentives and flexibility that support the changing needs and preferences of the customers. The financial position and success of the company depends upon its partners. The company works with many partners to identify the system requirements so that efficiencies and scale can be achieved by the bottling system. Companys system leadership allows it to expand its volume base in the business (Cravens Piercy, 2013). Under the leadership of Alison Watkins, Coca-Cola Amatil is able to made strong commitment regarding quality to its customers. He has set the objective for ambitious, long term growth with the goal of doubling the revenue by 2020. He has tried to develop innovative corporate culture and reinvested cost cutting dividends for the brand development. References Ace, A., (2015), Coca-Cola Amatil: Fraud and Money Laudering, accessed on 5th September 2017 from https://businessethicscases.blogspot.in/2015/11/coca-cola-amatil-fraud-and-money.html Baines, P., Fill, C. Page, K., (2011), Marketing, (2nd), New York: Oxford University Press Balmer, J.M., (2012), Corporate Brand Management Imperatives: California Management Review, 54(3), pp.6-33 Cadogan, J. W., (2012), International marketing, strategic orientations and business success: International Marketing Review, 29(4), 340-348 Cameron, R., (2014), Applying the Materiality Concept: The Case of Abnormal Items: CORPORATE OWNERSHIP CONTROL, 42 Choi, C., (2015), Coca-Cola beats estimates after cost-cutting, higher prices in North America, accessed on 5th September 2017 from https://www.ctvnews.ca/business/coca-cola-beats-estimates-after-cost-cutting-higher-prices-in-north-america-1.2228948 Coca-Cola Amatil, (2017), Our Company, accessed on 5th September 2017 from https://www.ccamatil.com/en/our-company Cravens, D., Piercy, N., (2013), Strategic Marketing, (10th), Singapore: McGraw-Hill Han, E., (2015), Coca-Cola accused of 'greenwashing' with launch of sugar-reduced Coke Life, accessed on 5th September 2017 from https://www.smh.com.au/national/health/cocacola-accused-of-greenwashing-with-launch-of-sugarreduced-coke-life-20150330-1mas6u.html Hooley, G., Piercy, N., Nicoulaud, B., (2012), Marketing Strategy and Competitive Positioning, (5th), Essex: Pearson Education Kotler, P., Keller, K., Brady, M., Goodman, M., Hansen, T., (2012), Marketing Management, (2nd), Essex: Pearson Education Ltd Lapersonne, A., (2013), Managing Multiple Sources of Competitive Advantage in a Complex Competitive Environment, 5(2), pp.221-251. Sekar, M., Kalakumari. T., (2015), A CONCEPTUAL FRAME WORK OF MARKETING STRATEGIES IN COCA-COLA: Global Journal of commerce and management perspective, 3(1), 153-157 Shetty, N., (2011), Leadership Style at Coca-Cola Company, accessed on 5th September 2017 from https://www.managementparadise.com/forums/foundation-human-skills-f-h-s/221096-leadership-style-coca-cola-company.html#post453091