Case study of Mcdonalds Essay Example | Topics and Well Written Essays - 1500 words

Case study of Mcdonalds - Essay ExampleThe rapid bloodline of revenues and deteriorating market position of 1990s could be contributed to number of factors like highly competitive global task environment, tough market conditions, tough labour conditions, lowering of costs of products, lack of new products etc. yet under the stewardship of James Cantalupo, who took charge in 2003, the firm started making a definite turnaround. Efficient victimization of the indwelling resources of the firm was the major contributory element which helped it to regain its market.McDonalds corporate strategy chiefly relies on creating pry through guest satisfaction. It has been able to gain effective leverage against its rivals by exploiting its internal resources which are brand equity, quality products and exemplary service. It has evolved into the best fast fodder centre through customer satisfaction and meeting their changing preferences. The use of technology and consent in its products ha s been the hallmark of its fast food across the world. The unmatched efficiency in the delivery of its services and the uniform quality of its food has pass away the unique feature of all its outlets. They provide quality food at low prices and give value to the customers. Indeed, McDonald is the first food chain that has truly become global in its operation and values.The managerial leadership realized the importance of identifying the changing eating habits and accordingly introduced changes within its products. The burgers have been its main products that it has maintained by customising it as per the preference of the customers. It has also introduced wide variety of salads and healthy food in its menu while at the same time, localizing the products by adding local flavour. They differentiated the products by customising it according to the demands of the customers.The use of technology and uniformity in its